Digital Flame - Privacy Policy for Bingo Kings Royal

Last modified: June 2025

This Privacy Policy applies specifically to the mobile game Bingo Kings Royal, published and operated by Digital Flame Ltd. We also operate this website (www.digitalflame.net) and other Digital Flame websites that we own or control and which posts or links to this Privacy Policy, including their subdomains and related features ("Sites", and together with the Apps, collectively - the "Services").

Digital Flame respects your privacy and is committed to making our practices regarding your data more transparent and fair. This Privacy Policy describes how we collect, store, use, share and otherwise process your personal data collected through our digital or online properties or services that link to this Privacy Policy. Please note that this Privacy Policy does not apply to the processing of your personal data by certain service providers and partners of ours (such as some of our advertising partners).  

We may provide additional disclosures or information about our collection and processing of your personal data. These notices may supplement this Privacy Policy or clarify our processing practices.

California Notice at Collection/State Law Privacy Rights: see the “California Notice at Collection/ State Law Privacy Rights” section below for important information about your rights under applicable US state consumer privacy laws.

Digital Flame is a "data controller". This means that we are responsible for deciding how we hold and use personal data about you.

  1. Information We Collect
  2. How We Use Information and Legal Bases
  3. Data Retention
  4. Who We Share Personal Data With
  5. Data Security
  6. Your Choices
  7. Data Subject Rights
  8. Data Transfers
  9. Minors
  10. Amendments and Controlling Version
  11. Contact Us
  12. California Notice at Collection/ State Law Privacy Rights


1. Information We Collect


We collect and process personal data from you when you make use of our Services or otherwise communicate with us. We may combine personal data collected from the below categories for the purposes set forth in this Privacy Policy. 

Data received from you:

You may provide to us personal data through the Services or otherwise, which may include, without limitation:

Categories of personal data provided:

More detailed description of these categories of personal data:

Contact data

Name, email address, phone number.

Profile data

Username, age/ date of birth (where required under applicable law), profile picture, links to your profiles on social networks, and any other information that you add to your account profile.

Communications data

Based on our exchanges with you, including when you contact us through the Services, communicate with us via chat features, social media, or otherwise.

Billing/transaction data

Your credit/debit card information, bank account number or other payment method details are processed and stored on our behalf through our service providers or partners. We may still however receive personal data related to or needed for your purchase, such as your name, billing address, email address, the items purchased, the purchase price and currency, order numbers and transaction history.

Social Network Account contacts

Personal data about others you may provide to us when you choose to connect your Social Network Account to our games.  

Feedback about our Services and promotion data

When you reply to surveys or fill forms or participate in our interviews. Please note that if you participate in our advertised events, contests or giveaways through the Services, we may ask you for your contact data to notify you if you win or not, to verify your identity, determine your eligibility, and/or to send you the relevant rewards. In some situations, we may need additional information as a part of the entry process. These contests are voluntary. You must read the rules and other relevant information for each contest that you enter.

User-generated content data

Such as comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available on the Services or otherwise. This may include your progress in games when you post on our public forums or groups (e.g., on social media) or when you interact with other users through the in-game chat or within the games.

Marketing data

Your preferences for receiving our marketing communications and details about your engagement with them.

Other data

Not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Data received from third party sources:

We may combine personal data we receive from you with personal data we obtain from other sources, such as:

Data automatically collected:

When you visit, interact with or use our Services, including any email sent to you by us or via our Services, we, our service providers, and our partners may automatically collect or log information about you, your computer or mobile device, and your interaction over time with the Services, our communications and other online services. Some of the automatic collection described in this section is facilitated by the use of "cookies" and other tracking technologies.

Such information may include, without limitation, device data and online activity data such as connectivity, technical or aggregated usage data, IP address, in-game identifier, game statistics, game preferences, unique advertising ID (e.g. IDFA), data regarding a device type, operating system, browser or App version, mobile carrier, locale and language settings, your country/state and region, user activity on our Services, in-App activity (such as game play content/product interaction and advertising data) and; diagnostic data (i.e. crash data and game performance data). It may also include communication interaction data such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails.  

Do not give us sensitive information:

We ask that you do not provide us with any sensitive types of personal data (e.g., health-related information, information related to racial or ethnic origin, political opinions, religion or other beliefs, criminal convictions information etc.) – whether through the Services or otherwise. For example, please do not input any of these types of sensitive information in any free-text ‘message’ fields via which you can communicate with us on the Services (e.g., using any ‘Contact Us’ functionality or similar).


2. How We Use Information and Legal Bases


We may use your personal data for the following purposes or as otherwise described at the time of collection:

Service delivery and operations. We may use your personal data:

Marketing and advertising. We, our service providers and our third-party advertising partners may collect and use your personal data for marketing and advertising purposes:

Please note that if you reset your advertising ID or otherwise opt-out of interest-based advertising within the Apps, you may still see advertisements in the Apps, or on any other channels, but those ads will not be targeted based on the above-mentioned identifiers. For example, such ads may be instead based on context, such as your progress and actions in the games, or your language preferences.

While Digital Flame’s data processing is subject to this Privacy Policy, our third-party advertising partners will process your personal data in accordance with their own privacy policies and practices. We encourage you to read such privacy policies at your earliest convenience. Please note that it is the advertising partners’ responsibility to protect any information they collect from you or otherwise hold about you, and we are not liable for the use and protection of such data by these partners.

Research and development. We may use your personal data for research and development purposes, including to analyze and improve the Services and our business and to develop new products and services. As part of these activities, we may create aggregated statistical data, inferred non-personal data or anonymized or pseudonymized data, which we or our service providers may use for our lawful business purposes, including to analyze to provide and improve our respective services and promote our business.

Compliance and protection. We may use your personal data:

Automated decision-making. We use technologies that may be considered automated decision-making or profiling. We will not make any automated decisions about you that produce legal or “similarly significant effects” (within the meaning of applicable data protection laws), unless such a decision is necessary for entering into, or the performance of, a contract with you, we have obtained your consent, or we are required by applicable law to use such technology. You will find information on your right to object to this processing of your data below under section 7 (“Data Subject Rights”).

Legal bases. Where required by applicable data protection laws, our legal basis for collecting and using your personal data will depend on the particular purpose for which your personal data is being processed, the country in which you reside and the specific context in which such personal data was collected.

However, we generally use the following:

3. Data Retention


While data protection laws may vary between jurisdictions, Digital Flame has taken reasonable steps to ensure that your personal data is treated in a secure manner, and in accordance with common industry practices, regardless of any lesser legal requirements that may apply in their jurisdiction.

We retain your personal data for only as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting purposes (e.g., as required by laws applicable to record and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use, or for fraud prevention purposes). To determine the appropriate retention period for personal data, we may consider factors such as the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Please note that except as required by applicable law, we will not be obligated to retain your personal data for any particular period, and are free to securely delete it for any reason and at any time, with or without notice to you.

In some circumstances, we may anonymize your personal data so that it can no longer be associated with you, in which case we may use such information without further notice to you and it is no longer considered personal data.

4. Who We Share Personal Data With


We may disclose your personal data to the following categories of recipients and as otherwise described in this Privacy Policy, in other applicable notices, or at the time of collection:

For the avoidance of doubt, Digital Flame may share your personal data in additional manners, pursuant to your explicit approval, or if we are legally obligated to do so, or if we have successfully rendered such data non-personal and anonymous. We may transfer, share or otherwise use non-personal data in our sole discretion and without the need for further approval.

5. Data Security

In order to protect your personal data, we use a number of technical and organizational  measures, including encryption where deemed appropriate. However, please be aware that regardless of any technical and organizational measures used, we cannot and do not guarantee the absolute protection and security of any personal data processed by us or by any third parties on our behalf. If you discover any security or vulnerability issues related to the Services - please contact us by email at info@digitalflame.net.

6. Your Choices

Notwithstanding the data protection laws applicable to your jurisdiction, you may (depending on the Services you use) have the below choices:

7. Data Subject Rights

Subject to the data protection laws applicable to your jurisdiction and the conditions of such laws, you may ask us to take the following actions in relation to your personal data that we hold:

If you wish to exercise your rights under applicable law with respect to a specific App, please contact us by clicking here. If your request is not limited to a specific App, please send an email to request@digitalflame-privacy.net.

If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you may also contact our EEA or UK representative (respectively):

You also have the right to file complaints with a data protection supervisory authority.

The Information Commissioner’s Office

Water Lane, Wycliffe House

Wilmslow - Cheshire SK9 5AF

Tel. +44 303 123 1113

Website: https://ico.org.uk/make-a-complaint/

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. To protect your privacy and security and process your request, we may request specific information and take reasonable steps to verify your identity before processing your request. Whether or not we are required to fulfill any request you make will depend on a number of factors (e.g., why and how we are processing your personal data). If we reject any request you may make (whether in whole or in part) we will let you know our grounds for doing so at the time, subject to any legal restrictions. Normally, you will not have to pay a fee to exercise any of your applicable data protection rights. However, we may charge a reasonable fee if your request is unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.

8. Data Transfers

Your personal data may be maintained, processed, accessed and stored by Digital Flame and our service providers, advisers, partners (including advertising partners) or other recipients of data in countries other than the country in which you are resident, as necessary for the proper delivery of our Services, or as may be required by law. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).  

However, we have taken appropriate safeguards to ensure that your personal data will remain protected in accordance with this Privacy Policy.

Where we share your personal data with third parties who are based outside of the EEA/UK, we try to ensure a similar degree of protection is afforded to it by making sure one of the following mechanisms is implemented:

If you require further information about the specific mechanism used by us when transferring your personal data out of the EEA/UK, you may contact us by clicking here. You may have the right to receive a copy of the appropriate safeguards under which your personal data is transferred by contacting us by clicking here.

9. Minors

All other games and Services are available only to individuals who are the greater of eighteen (18) years of age or the age of legal majority in your jurisdiction.

We reserve the right to request proof of age or parental consent at any stage. We may block users whom we suspect are under the applicable age. We do not knowingly collect personal data from minors and do not wish to do so. If we learn that a minor is using the Services, we may prohibit and block such use and will make all efforts to promptly delete any personal data stored with us with regard to such minor.

If you believe that we might have any such data of a child, please contact us by email at info@digitalflame.net.

10. Amendments and Controlling Version

This Privacy Policy was last changed on the date set forth at the top of this Privacy Policy. We may amend this Privacy Policy from time to time in response to changing legal, technical or business developments. The amended version of this Privacy Policy, which will be posted on our Services, will be effective as of the published effective date. In all cases, your use of the Service after the effective date of any modified Privacy Policy indicates your acknowledging that the modified Privacy Policy applies to your interactions with the Service and our business. The Privacy Policy has been drafted in the English language, which is the original and controlling version of this Privacy Policy. All translations of this Privacy Policy into other languages shall be solely for convenience and shall not control the meaning or application of this Privacy Policy. In the event of any discrepancy between the meanings of any translated versions of the Privacy Policy and the English-language version, the meaning of the English language version shall prevail.

11. Contact Us

For personal data processed in relation to this Privacy Policy, the “data controller” is Digital Flame Ltd. In case a subsidiary or an affiliate of Digital Flame Ltd. will be the “data controller” - we will provide a timely notification upon the collection of your personal data.

If you have any questions about this Privacy Policy or if you have any concerns regarding your Privacy, or to contact Digital Flame’s Privacy Team, please use the link here.

12. California Notice at Collection/ State Law Privacy Rights

Except as otherwise provided, this section only applies to residents of California and other states with privacy laws applicable to us that grant their residents the rights described below. For purposes of this section, “personal information” has the meaning given to “personal data”, “personal information” or similar terms under the applicable privacy laws of the state in which you reside.

Please note that not all rights listed below may be afforded to all users and that if you are not a resident of the relevant states, you may not be able to exercise these rights. In addition, we may not be able to process your request if you do not provide us with sufficient detail to allow us to confirm your identity or understand and respond to it.

Your privacy rights. You may have some or all of the rights listed below. However, these rights are not absolute, are subject to certain exceptions, and in certain cases we may decline your request as permitted by law.

How to exercise your rights to know, access/portability, correction, and deletion. You may submit requests to exercise your right to know, access, deletion and correction by clicking here or via email to info@digitalflame.net. If your request is not limited to a specific App, please send an email to info@digitalflame.net. The rights described above are not absolute, and in certain cases, we may decline your request as permitted by law. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. You may also have the right to appeal any denial of your request in the same manner through which you may submit a request.

Exercising your right to opt-out of the “sale”, “sharing” or tracking of your personal information for targeted advertising purposes.

Verification of identity; Authorized agents. We may need to verify your identity to process your requests to exercise your rights to know, access, deletion, and correction, and we reserve the right to confirm your California residency. To verify your identity, we may require you to log into an online account if you have one, provide identifiers we can match against information we may have collected from you previously, confirm your request using the email account stated in the request, provide government identification, or provide a declaration under penalty of perjury, where permitted by law.

Your authorized agent may make a request on your behalf upon our verification of the agent’s identity and our receipt of a copy of a valid power of attorney given to your authorized agent pursuant to applicable state law. If you have not provided your agent with such a power of attorney, we may ask you and/or your agent to take additional steps permitted by law to verify that your request is authorized, such as information required to verify your identity and that you have given the authorized agent permission to submit the request.

Additional information for California residents: The following describes our practices currently and during the past 12 months:

Personal Information (“PI”) we collect

CCPA statutory category

Business / commercial purpose for collection

Categories of third parties to whom we “disclose” PI for a business purpose

Categories of third parties to whom we “sell” or “share” PI

Contact data

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Other users of our games
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

Profile data

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Other users of our games
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

Communications data

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Internet or Network Information
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Other users of our games
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

Billing/ transactional data

  • Commercial information
  • California consumer records
  • Financial information
  • Service delivery and operations
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Third party service providers
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you

None

 

Social Network Account contacts

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Third party service providers
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

Feedback about our Services and promotion data

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Other users of our games
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

User- generated content data

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Other users of our games
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

Marketing data

  • Identifiers (online)
  • Identifiers (other)
  • Commercial information
  • California consumer records
  • Internet or Network Information
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

Data collected automatically

  • Identifiers (other)
  • Internet or Network Information
  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Other users of our games
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

Data derived from the above

Inferences

  • Service delivery and operations
  • Marketing and advertising
  • Research and development
  • Compliance and protection
  • Subsidiaries and affiliated companies
  • Third party service providers
  • Advertising partners
  • Partners
  • Law enforcement bodies, etc.
  • Professional advisors
  • Actual or potential buyers
  • Third parties designated by you
  • Advertising partners (to facilitate online advertising)
  • Partners

 

Other Sensitive Personal Information

Protected Classification Characteristics

We do not intentionally collect this information, but it may be revealed in identity data or other information we collect

N/A

N/A